Korea’s largest sign and design industry show

Why Participate?

1. Long History

For around 30 years, the Korea International Sign & Design Show, ‘KOSIGN’, has been the largest scale exhibition for the Korean outdoor advertising industry and Korean digital printing equipment and materials industry. Because of the reputation that KOSIGN has in Korea, major companies from the related industries will be participating in ‘KOSIGN ’. At KOSIGN, those in the signage industry will find many professionals, authority brands and unlimited business opportunities. For 2017 show report, click here.

2. Endorsed by Reputable Organizations

UFI (Union des Foires Internationalesapproved for over a decade since 2002 (the only Korean exhibition in its industry to have received UFI approval), KOSIGN has remained a stable hub for industry leaders in Korea. There is a potential for further economic increases in the future, and the demand for equipment and materials of advertising and sign has been greatly increased. Learn about global trends in the sign industry and establish a world-wide business network.

3. Valuable Business Opportunities Presented

More than 300 meetings took place between exhibitors and overseas buyers at the KOSIGN 2017 Biz-Matching Program. Buyers and exhibitors were matched based on survey results, including each party’s product of interest.

Participating in 1:1 Biz matching Programs at the Korea International Sign & Design Show (KOSIGN)  will be a great chance to expand your business and meet potential business partners.

For details, click here.

4. Countless Benefits

National Pavilion:

Countries hoping to bring multiple exhibitors to the KOSIGN can receive benefits, such as hotel and tour arrangements, interpreter assistance and more, by organizing a National Pavilion. The greater the number of exhibitors from a country, the higher the discounts! For details, click here.

Buyer Delegation:

At previous KOSIGN, we welcomed members of Beijing Sign Industry Association and Graphic Arts Association of Hong Kong. The two association participated in the Biz-Matching Program as our Buyer Delegation!


Buyer groups of 10 or more members from international trade associations or government organizations can attend the KOSIGN as part of an official delegation group. Buyer delegations are eligible for benefits such as complimentary hotel accommodations, translation services and more. For details, click here.

5. Diverse Concurrent Events & Exclusive PR Opportunities

Korea Sign & Design Awards

The Korea Sign & Design Awards honored the works that promoted a healthy and well-organized city environment through innovative outdoor advertising. The competition was divided into two categories: existing advertisements, and new creative content.

Prize-Winning Works of Signscape Competition

The contest winners of “The UCC & Public Advertisement & Pictures of Outdoor Advertising Culture Competition” were announced at KOSIGN. The contest topics were below.
1) Introducing Signage (Street) as Beautiful, harmonious, funny, unique, cultural, and etc
2) Signage is Culture
3) Open topic relating to Signage

At the awards, 22 contestants were awarded for their exhibit work(User-created content) which is so called UCC, CGC or UGC. Those works include forms of video clips, pictures, posters, and stories (essays or fiction). Award recipients are named representatives of Outstanding Advertising Culture.

For details, click here.